Survey Builder for X-Cart

Survey Builder for X-Cart is an essential element of your e-store feedback system - a perfect marketing tool to make sure your business is moving in the right direction.

Pros: X-Cart is a popular open source solution for e-commerce. There are several freeware/shareware solutions available to complement the features of X-Cart. This application is one such and provides the building and offering a survey to the user base of an e-commerce enterprise. Periodic surveys tell you clearly whether your product offerings are right, which is likely to do better, if the pricing is right and so on. Using the builder is fairly simple. The required sequence is to create a survey, set a title and a greeting message. Actual survey will have multiple choice, your opinion and other kinds of questions that are appropriate. Questions can be dragged and dropped easily. Use a template available to choose the design and the behavior. A link is generated and all that is needed to activate the survey is to put the link on your site. The analyzer module lets you analyze the responses. There’s survey wizard that guides the user to create virtually any kind of survey. With the analysis data it is easy to evaluate the marketing strategy.

Integration of the survey that matches the site design is simplified through a set of templates that can be customized, add suitable headers & footers. Greeting message gives you the opportunity to personalize the communication. If you should use the survey as an promotional opportunity one can add banners, product links, images etc.

How surveys are important is that people always evaluate your company for themselves, and when they are addressed to share their opinion makes them know it counts. It is also a good way to learn about customer disappointment. Post the results (analysis) of a survey, associated with a product, manufacturer, etc. and let customers see "what others say". Having a forum and promoting two way communication that such Web 2.0 methods help is always good for finding out what to do next.

Cons: No problematic issues noticed.

Overall: Implements a useful function of an important enterprise activity. Does that quite well with easy to use controls, it is a 4 star effort alright.

Survey Builder for X-Cart is an essential element of your e-store feedback system - a perfect marketing tool to make sure your business is moving in the right direction. Wondering why one product is a best-seller while its substitute doesn't sell at all? Then ask the ones, who make that choice - your customers and prospects!